EFFECTIVE September 15, 2022
Other important disclosures are linked below:
Client Health and Information Privacy Protection Act (HIPAA)
To learn about the steps taken to protect the privacy of protected health information, download our HIPAA statement.
In order to be transparent with our clients, we agree to disclose information to adoptive parents, birth parents, and adopted adults in the course of providing services. This is reflected in our disclosure policy. Click here to read our disclosure policy.
The privacy of our donors is very important to us. The Cradle never sells, trades or shares donors’ personal information with any other organization or charity, ever. We use your information only to communicate with you about The Cradle programs and services.
Only authorized personnel have access to our fundraising database and records. In addition, you may choose to be listed as “Anonymous” if you prefer. Should you wish to change the amount or type of mail you receive, or if you have questions about our policies, please contact firstname.lastname@example.org or call 847-475-5800.
The following are the types of information we may collect:
We may collect personal information like name, telephone number, email address, home or business mailing address, and other registration information, when you access certain areas of the Website that require registration for services, or if you require more information about those services. Registration information may include user created login information such as username and password, secret answers to certain security questions, or other similar information that allows us to uniquely identify your account or authenticate you prior to giving you access to your account or certain online activities.
We may capture certain information automatically on our Website (even if you do not voluntarily provide us with Personal Information, or in addition to any Personal Information that you do provide), including your Internet protocol address, Internet service provider, browser type, and linking information. Typically, this information is shared with some of our service providers and is used by us to develop Website statistics (how many people access our Website and what pages are they interested in). At times, our systems may make this information identifiable to you, and, if so, it will be treated and protected as Personal Information.
At other times, we may collect information that cannot be used to directly identify you, such as browser type, Dynamic Internet Protocol (IP) address, “click stream” data and similar non-personally identifiable information. For example, we may aggregate non-personal information about you and other customers who visit certain areas of our Website. Aggregated information will not contain any information that can be linked directly back to you.
When you open emails from us or engage in SMS or MMS communications, we may log and store such information. We may also keep records of various communications regarding the types of products and services that you indicate are of interest to you via your response to email and text messaging. You will always have the option to opt out of such communications by clicking an “unsubscribe” link or replying “STOP” to our text messages.
We may collect information from you in several different areas on the Website, including, without limitation, those described below:
Registration for Services
You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features of the Website or associated services, such as newsletters or The Cradle content. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many offerings and services available on the Website require registration and if you elect not to provide such information, you will not be able to take advantage of those offerings and services.
Cookies and Tracking Technology
We may also collect additional information from your web browser each time you visit our Website. We may collect information on the pages that you visit, the promotions or offers that you click on, and other actions that you take while using our Website. This information may include your IP address, the type of browser, the time that your browser was used to access our Website and the referring Website address.
We use the services of third-party vendors and other independent companies to provide certain services to you, including, without limitation, Website hosting, credit and debit card processing, order fulfilment and processing, Internet connectivity, and other support services (“Third-Party Service Providers”).
Our Third-Party Service Providers (such as Google Analytics) may also use other standard web-based technologies to analyze your movements while accessing our Website. The technologies include analytic solutions, web “beacons,” “pixel tags” and “clear gifs.” These technologies help us ascertain the effectiveness of our offering and service campaigns and marketing programs, allow us to customize the services offered on or through our Website, and help determine the best use for Website content, and product and service offerings. Some of this information, including the IP address, may be stored on our Internet service provider’s server logs, and may be available for extended periods of time.
We may use your personal information to contact you via mail, email, text message, or telephone in order to give you updates about our special events, new programs and services, or other promotions that may be of interest to you, or for our other marketing purposes. We also use return email addresses to answer the email we receive from you. We may also use your IP address to help protect us and our Third-Party Service Providers from fraud.
Additional uses of your non-personal and personal information will allow us to provide and support our offerings and services, to tailor services specific to your needs, to help organize and manage your relationship and our organization, to conduct our programs and operations, to provide you with support and other services you may request, to maintain our records, to perform other functions that are described to you at the time of collection or to which you otherwise consent, and to comply with our other contractual, legal, and regulatory obligations, including to enforce our Website’s Terms.
We may also use non-personal aggregate information to improve our Website. For example, our Third-Party Service Providers may report to us that there were a particular number of visitors to a certain area of our Website, or that a certain number of men or a certain number of women completed our registration form in particular areas of our Website. Such information may also be used to analyze the effectiveness of our business and advertising models.
We may share your personal information with our Third-Party Service Providers that help us support features on the Website and provide our offerings and services to you. We may also share personally identifiable information with outside, non-affiliated third parties that offer services that are complementary to our service lines. These Third-Party Service Providers and third parties are responsible for their own compliance with data protection laws.
We may also disclose your personal information as is necessary to: (a) comply with a subpoena or court order; (b) cooperate with law enforcement or other government agency; (c) establish or exercise our legal rights; (d) protect the property or safety of our organization and employees, contractors, vendors, and suppliers; (e) defend against legal claims; (f) help with internal and external investigations; or (g) as otherwise required by law or permitted by law.
Third-Party Ad Serving and Audience and Traffic Measurement Services: We may use a third-party network advertiser to serve the advertisements on the Website or may use a traffic measurement service to analyze the traffic on the Website. Network advertisers are third parties that display advertisements based on your visits to this Website and other Websites you have visited the Website. Third-party ad serving enables us to target advertisements to you for products or websites you might be interested in. Audience and Traffic Measurement Services allow us to collect anonymous traffic and behavior information from the Website by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the Website cookies, the Website’s advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by third parties in association with third-party cookies may serve as web beacons, which enable third parties to carry out the previously described activities. Other companies’ uses of their cookies are subject to their own privacy policies, not this one. Please visit http://www.networkadvertising.org in order to learn more about the information collection practices and “opt-out” procedures of third-party ad servers we may use.
We make reasonable efforts to ensure that our Third-Party Service Providers have implemented physical, electronic, and procedural security measures to assist with safeguarding your personal information, and to help protect against unauthorized access and disclosure. Only our authorized personnel and our Third-Party Service Providers who perform legitimate business functions for us are authorized to access your personal information.
Notwithstanding our efforts, the Internet and online services have inherent security risks. We cannot promise, and you should not expect, that your personal information, personal searches, and other communications will always remain secure. You should take care with regard to how you handle and disclose your personal information or any username or password that you are required to use to access services on this Website.
We will retain your information for as long as your account (if any) is active or as needed to provide you with the offerings and services you request. If you wish to cancel your account or request that we no longer use your information to provide you offerings or services, contact us at email@example.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
The privacy of our website visitors is very important to us. We will never sell, trade or share your personal information with any other unaffiliated organization or business where such personal information the organization’s or business’s direct marketing purposes.
California law permits residents of California to request certain details about information we disclose to third parties for direct marketing purposes. These obligations may not apply to non-profit organizations such The Cradle. If you are a California resident and would like to request this information, please contact us at the address listed below. As a courtesy, we will do our best to comply with your request where it is operationally feasible. In your request, please attest to the fact that you are a California resident and provide a current California address for our response.
This Website is a general audience Website. Our content is not directed toward minors or children who are under the age of 13. We do not knowingly collect personal information from children under the age of 13. If we or our Third-Party Service Providers become aware that a minor or a child under the age of 13 has provided us with personal information without the parental consent, that information will be deleted from our databases. Parents who have questions about personal information that may have been submitted by a child under the age of 13 should email us at firstname.lastname@example.org
The first time that you provide us with registration information through our Website, you may be offered the opportunity to subscribe to and receive additional information about our offerings and services. After your first use, you can make changes to your personal information and your initial choices by accessing your account or by contacting us by email at email@example.com.