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A New Century
of Care

The Cradle 2024 Annual Report

Explore the 2024 Annual Report

Walking Alongside You

The Cradle walks with those navigating how to best support themselves, their children and their families.

Building Families

Building families through adoption can be beautiful and complex. Adoption is not a moment; it is lifelong.

Supporting Lifelong Journeys

We are here to serve anyone touched by adoption — whether placement was through The Cradle or not. 

Special Events

Look back on all the meaningful moments and memorable events with our wonderful community.

Community Support

Our community of supporters demonstrated remarkable generosity and dedication.

Financial Information

Amidst this pivotal moment in our history, we strategically invested in expanding services to the community.

A Letter from Our CEO

This annual report arrives at a unique time. 2024 is a true turning point for The Cradle. We are building a bright path forward: addressing how the evolving landscape of adoption, the dynamic needs of our families, and the opportunity to channel our strengths to better serve the broader community will be reflected in our second century of service.

As The Cradle prepares for the next 100 years, the day-to-day work of our dedicated team of professionals never stops. The education, care, and counseling we provide are propelled by The Cradle’s vision: a world where every child thrives in a safe and loving family.

This vital work is anchored by a lifelong commitment. We know that adoption is complex and so much more than a moment in time. We recognize that people whose lives are shaped by adoption may have different feelings and needs at different times in their lives. Whenever you need us, The Cradle is here to walk alongside you and support you on your adoption journey.

The profiles in these pages provide brief glimpses into David’s, Anna’s and Abby and Layla’s adoption journeys. The families themselves are the main characters in their stories, of course, with The Cradle playing an important but supporting role. We celebrate these families and the thousands of others we have had the privilege to serve. We thank our generous community of supporters for making our work possible and for helping to fuel our ambitions for the future.

With gratitude,


Jason Friedman
President & CEO

Walking Alongside

Life is not a straight line. Decision-making around parenting and adoption is complex and filled with emotion. For more than a century, The Cradle has been here to walk with those trying to decide what’s best for themselves and their child, and with anyone in the adoption circle navigating life post adoption. As we enter a new century of care, we build upon that legacy by continuing to provide support every step of the way.

0

Calls to The Cradle Helpline

0

Clients who received options counseling to help them explore parenting or adoption

$ 0

From public support to cover counseling and other services for expectant parents

0

Admissions to The Cradle Nursery

0

Days babies spent on average in the Nursery

Faces of The Cradle

Building Families

The Cradle helps build families through adoption, offering the guidance and support needed to navigate today’s adoption landscape. As family needs evolve, we remain focused on providing services that reflect the realities of adoption in our next century of care and beyond.

0

Families began their adoption journeys at an information session

0 %

Black or multi-racial children placed with Black or multi-racial adoptive families

0

Placements with LGBTQ+-identifying families in The Cradle domestic program

0

Cradle domestic placements

0

Agency-assisted placements

0

Intercountry placements

Faces of The Cradle

Supporting Lifelong Journeys

The Cradle is here to serve anyone touched by adoption. Our therapists offer adoption expertise and can work with all members of birth or adoptive families at any stage of life. Our dedicated post adoption department offers guidance and support to anyone touched by adoption, whether the adoption was facilitated by The Cradle or not.

0

Therapy sessions

0

Inquiries for post-adoption services

0

Post-adoption services provided

0

New Adoption Learning Partners accounts created

0

Adoption Learning Partners webinar and course enrollments

Special Events

The Cradle had so much to celebrate in 2024! Look back on all the meaningful moments, impactful programs and memorable events with our wonderful community. Thank you for helping to make our 101st year of service truly special!

Community Support

As The Cradle embarks on a new century of care, our supporters continue to fuel the future with generosity, trust and belief in our mission. In FY24, we raised $2.8 million to strengthen and expand the services that touch the lives of children and families. With 65% of this revenue unrestricted, we were able to direct resources where they were needed most — ensuring our work remains responsive, inclusive, and forward-looking. The 1,092 individuals who gave in FY24 reflect a community deeply committed to our shared vision. Notably, 62% of these gifts were $100 or less, underscoring the collective impact of everyday generosity.

With a 60% donor retention rate, our community’s continued support provides not only stability, but momentum. Each contribution — large or small — propels us into our second century with the compassion and determination needed to build brighter futures for families. Thank you for walking with us into this next chapter. Your support makes it all possible.

0

Supporters who trusted us transform their generosity to life-altering impact

$ 0

Raised for infant care, adoptive and expectant parent services, and operations

0

New donors who joined The Cradle community

$ 0

Raised to support families during the holiday season

0 %

Of annual revenue was unrestricted, offering flexibility for wherever it’s needed most

0

Commemorative bricks installed to honor a loved one to date 

Donor Roll

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Accordion Content

Financial Information

Amidst this pivotal moment in The Cradle’s history, we strategically directed investments towards expanding services and growing our programs. These investments included growing our team to bolster our therapy practice, appointing a new Nursery Director, and filling pivotal leadership roles essential for charting strategic growth over the next century. Additionally, substantial resources were allocated to broadening access for expectant and birth parents, adoptees and adoptive families.

Expenses

(in thousands)

Revenue

(in thousands)